Kusum ailawadi
http://mba.tuck.dartmouth.edu/pages/faculty/kusum.ailawadi/cv.html Tīmeklis2024. gada 2. marts · Ailawadi, Kusum L., Scott A. Neslin, and Karen Gedenk. 2001. Pursuing the value-conscious consumer: Store brands versus national brand promotions. The Journal of Marketing 65: 71–89. [Google Scholar] Anić, Ivan-Damir, Sunčana Piri Rajh, and Edo Rajh. 2010. Utjecaj kvalitete i cijene na lojalnost marki. …
Kusum ailawadi
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Tīmeklis2004. gada 31. dec. · Hence retail brand or retailer brand is a multi-sensory concept (Burt and Davies, 2010; Ailawadi and Keller, 2004). Steiner (2004) observed that consumers have been attracted more by advertising ... TīmeklisIn 1994, the authors (see Ailawadi, Farris, and Parry 1994) reported the results of a failed attempt to validate the findings of Balasubramanian and Kumar's (1990) empirical analysis of the determinants of the firm-level ratio of advertising and promotion to sales (A&P/S). Balasubramanian and Kumar (1997) have now listed several concerns with …
TīmeklisKusum Ailawadi (2009), “Three Not-So-Easy Ways to Become and Admired Marketer, in Economic Times, December 9. Kusum Ailawadi and Scott Neslin (2007), … http://mba.tuck.dartmouth.edu/pages/faculty/kusum.ailawadi/docs/Revenue%20Premium%20JM%202403.pdf
Tīmeklis308 Karen Gedenk, Scott A. Neslin, and Kusum L. Ailawadi What We Know About the Strength of Promotion Effects Many researchers have developed methods of … Tīmeklis2024. gada 14. apr. · KUSUM L. AILAWADI is Charles Jordan Professor of Marketing at the Tuck School of Business at Dartmouth. Her research focuses on the interaction, …
http://mba.tuck.dartmouth.edu/pages/faculty/kusum.ailawadi/
TīmeklisKusum L Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School at Dartmouth. She received her MBA from the Indian Institute of Management … porsche cayman s pixel repairTīmeklisResearch Publications. With Y. Ma and D. Grewal, "The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases," Journal of Marketing, Vol. 55, No. 2, 193-207, 2024. With H. Datta and H. van Heerde, “How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand … porsche cayman shift knobTīmeklis2014. gada 23. maijs · Kusum Ailawadi. Publication date: 23 May 2014. Case; Teaching notes; Abstract. By late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative … porsche cayman silhouetteTīmeklisKusum Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth and current Chair of the Marketing Area. Her research focuses on the strategic interaction and distribution of power between manufacturers and their distribution channel partners. She examines the impact of store brands and ... porsche cayman shark blueTīmeklisGetting Multi-Channel Distribution Right - Kusum L. Ailawadi 2024-04-14 Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. porsche cayman s leasingTīmeklisLamey, KU Leuven, and Kusum Ailawadi, Tuck School of Business). Working paper available. RESEARCH GRANTS/SUPPORT AiMark research support project “Why do Retailers Charge Different Prices for Identical Products Across Countries?” together with Barbara Deleersnyder (Tilburg University, NL). In kind: access to data (2024). shart wipes imageTīmeklisKusum L Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School at Dartmouth. She received her MBA from the Indian Institute of Management in Bangalore, India, and her PhD from the University of Virginia. She examines the impact of promotions and store brands on the performance of manufacturers and retailers, … shar\u0027thos no credit